The fashion industry faces increasing pressure to operate more sustainably and transparently. From 2027 onwards, the Digital Product Passport will become mandatory for many products under new EU regulations. But what exactly is this DPP, and how can fashion brands prepare? In this article, we explain everything you need to know.
What is a Digital Product Passport?
A Digital Product Passport is a digital document containing all relevant product information, including materials used, origin, production methods, and recycling options. The goal is to create transparency throughout the entire product chain and stimulate the circular economy.
Through a QR code on the product label, consumers and retailers can access this information instantly. This provides insight into where materials come from, how products are manufactured, and how they can be repaired or recycled at the end of their lifecycle.
Why is the DPP being introduced?
The Digital Product Passport is part of the EU Green Deal and new regulations around the circular economy. Fashion is one of the most polluting sectors globally, which is why there’s a strong focus on corporate responsibility and sustainability.
Additionally, both consumers and retailers increasingly demand transparency. They want to know whether products are manufactured responsibly, without child labor, and with minimal environmental impact. The DPP makes this information accessible and verifiable.
The role of digital solutions and TCOG
Implementing the Digital Product Passport requires robust digital infrastructure. ERP systems form the foundation by centralizing product data, while PLM systems help manage design and development information.
TCOG supports fashion businesses in this digital transformation. With experience in integrating PLM and ERP systems, along with knowledge of B2B portals and digital showrooms, TCOG helps companies build the infrastructure needed for DPP compliance.
The Digital Product Passport is coming, and there’s uncertainty about exactly what data needs to be included and how it should be presented. But what’s clear is that companies need to start structuring their data now. That begins with proper ERP and PLM systems that can capture and share all relevant product information.
How can fashion brands prepare?
Preparing for the Digital Product Passport requires strategic investments in digitalization and supply chain management:
Digitize product data
Implement systems like ERP and PLM (Product Lifecycle Management) to centrally manage all product information. This creates a single source of truth for data needed in the DPP.
Collaborate with suppliers
Work closely with your entire supply chain to gather necessary information. Ensure suppliers can provide data about materials, production methods, and certifications.
Invest in traceability technology
Consider solutions like blockchain or specialized traceability platforms that help track products throughout their lifecycle. These technologies make it easier to demonstrate compliance.
Start now, not later
Although 2027 may seem far away, implementing these systems takes time. Companies that start preparing now will have a significant advantage over competitors who wait.
New opportunities through the DPP
While the Digital Product Passport may initially seem like a compliance burden, it also creates opportunities. Brands that embrace transparency can differentiate themselves in the market. Consumers increasingly value sustainability, and the DPP provides verifiable proof of responsible practices.
Moreover, the QR code in product labels opens a new direct sales channel. When consumers scan the code to check product information, brands can offer the option to reorder directly, creating a direct relationship with end consumers and potentially bypassing traditional retail channels.
Conclusion
The Digital Product Passport will become mandatory and fundamentally changes how fashion companies manage product information. Companies that invest now in digitalization, traceability, and supply chain transparency will be better positioned for the future.
The DPP isn’t just about compliance, it’s about building trust with consumers, improving sustainability, and creating new business opportunities in an increasingly transparent market.
Want to know how your fashion business can prepare for the Digital Product Passport? Contact us for expert advice on implementing the digital infrastructure you need to meet these new requirements and turn them into competitive advantages.